Tailored To You
Custom Built Golf Clubs
The difference between investing in custom built golf clubs rather than buying ‘off the peg’ is huge.
Ricky at Custom-Fit Golf will give you the full ‘Saville Row’ experience.
Our bespoke custom build service includes:
– Swing Assessment
– Shot Dispersion Analysis
– Shaft Testing
– Grip Sizing
– Head Choice
– Loft & Lie
– Personalisation
SWING ASSESSMENT
A golf swing assessment is a comprehensive evaluation of an individual’s golf swing mechanics and related factors. The assessment aims to identify strengths, weaknesses and areas for improvement in the golfer’s swing technique.
Here’s what a golf swing assessment typically entails:
Initial Review
The assessment often begins with an initial interview to gather information about the golfer’s playing experience, goals and physical condition, as well as any specific issues or concerns they may have with their swing.
Physical Evaluation
Some assessments may include a physical evaluation to assess the golfer’s flexibility, mobility, strength and balance. We have worked with Amputee Golfers and Extremely tall golfers. Understanding the golfer’s physical capabilities can provide insights into swing limitations and potential areas for improvement.
Video Analysis
Video analysis is a fundamental component of a golf swing assessment. High-speed cameras are used to capture the golfer’s swing from multiple angles, allowing the instructor to analyze key swing mechanics. These include grip, stance, posture, alignment, takeaway, backswing, downswing, impact and follow-through. Video analysis helps identify swing flaws, inconsistencies, and areas of inefficiency that may be affecting performance.
Launch Monitor Data
Our assessments utilize launch monitor technology, in our case Flightscope MEVO+. This allows us to collect data on ball flight and clubhead characteristics, such as clubhead speed, ball speed, launch angle, spin rate and shot dispersion. Launch monitor data provides objective feedback on swing performance. In addition, this can help identify potential equipment adjustments or fitting recommendations.
Swing Dynamics
Our Swing assessment will also examine swing dynamics, such as swing path, clubface angle, angle of attack and swing tempo. Understanding these factors helps assess the golfer’s ability to control ball flight and shape shots effectively.
Ball Impact
Reviewing impact factors, including strike location on the clubface, angle of attack and clubhead speed at impact. Thus helping to identify issues related to ball-striking consistency and power generation.
Functional Analysis
In addition to technical swing analysis, some assessments may incorporate a functional analysis to evaluate how well the golfer’s swing mechanics translate into on-course performance. This may involve hitting multiple shots in the Custom-Fit Golf Studio, to assess shot accuracy, distance control and shot shaping ability.
In Summary
In short, a golf swing assessment is essential for golfers seeking to have a new set of custom build golf clubs made. It provides a structured approach to identifying your swing and how it impacts your game.

DISPERSION ANALYSIS
In golf club fitting, “dispersion” refers to the pattern or spread of ball flight results when a golfer hits shots with a particular club. It indicates how consistently the golfer is able to achieve a desired target or landing area with that club.
Dispersion is a critical factor in club fitting, because it provides valuable insights into the golfer’s consistency and accuracy with a specific club.
Here’s a more detailed explanation of dispersion in the context of golf club fitting:
Pattern of Shots
Dispersion refers to the distribution of golf shots in relation to the intended target or landing area. When a golfer hits multiple shots with a particular club, the resulting ball flights may form a pattern or spread on the driving range or simulated course. This pattern can vary in terms of its shape, size and consistency.
Consistency
A tighter dispersion indicates that the golfer is consistently hitting shots closer to the intended target or landing area. Whereas, a wider dispersion suggests more inconsistency in shot direction and distance. Analyzing dispersion helps assess the golfer’s ability to control ball flight.
Factors Affecting Dispersion
Several factors can influence dispersion including swing mechanics, clubhead speed, angle of attack, face angle at impact, as well as parameters such as loft, lie angle and shaft length. By understanding these factors, golfers can make informed decisions on how to optimize performance.
Optimisation
The goal of club fitting is to minimize dispersion and maximize consistency and accuracy with each club in the golfer’s bag. This may involve making adjustments to club specifications, such as shaft flex, grip size or clubhead design.
Real-World Application
Recognizing their typical dispersion patterns with different clubs, golfers can adjust their approach on the course to minimize risk and maximize scoring opportunities.
In summary
Without question, dispersion analysis is a valuable tool in golf club fitting, providing valuable insights into a golfer’s consistency and accuracy with each club.

SHAFT TESTING
As mentioned on previous pages, several core principles should guide the process to ensure that golfers find the shaft that best suits their swing characteristics and preferences. Here are the key principles involved in having custom build golf clubs:
Consistency
Testing should be conducted under consistent conditions to ensure fair comparisons between shafts. This includes using the same clubhead, grip and ball for each test shot, as well as controlling external variables such as wind and turf conditions.
Objective Data Collection
By collecting a multitude of information from the launch monitor, we gather quantitative information about each shaft’s performance. This data may include clubhead speed, ball speed, launch angle, spin rate, carry distance and shot dispersion. (The data never lies!)
Shot Variety
By testing the variety of shots you make with each shaft, including full swings, partial swings and shots with different trajectories and shot shapes, we can learn a lot. This helps assess how the shaft performs across a range of swing speeds and shot scenarios.
Instant Feedback
We pay close attention to your feedback and feel during testing. Golfers should understand how each shaft feels during the swing, impact and follow-through, as well as any differences in feedback between shafts. This will complement the launch monitor data and help Ricky make better informed decisions.
Fitting Expertise
Seeking guidance from a clubmaker will provide a greater understanding of which shaft is right for you. Ricky will analyze swing characteristics, interpret data and make recommendations based on the golfer’s individual needs and preferences.
Bedding
Once you have had your clubs built, it is key that you allow for a sufficient trial period with each shaft to evaluate long-term performance and comfort. Custom-Fit Golf offer a FREE ‘Tuning Session’ to every customer after ten rounds.
This means the golfer can assess how their new clubs perform on the course. And if further adjustments are required to their set-up, no problem – we’ll fix them.
Compare and Contrast
We compare the performance of different shafts systematically, focusing on key performance metrics and subjective preferences. Consider how each shaft performs relative to the golfer’s current shaft and whether it offers any significant improvements or trade-offs.
Customisation Options
Explore customisation options such as shaft flex, weight, length and profile, to fine-tune performance to suit the golfer’s specific swing characteristics and playing style. A customised shaft can optimize launch conditions, ball flight and shot consistency.
In Summary
By adhering to these core principles, golfers can conduct effective and comprehensive testing of different golf club shafts, leading to informed decisions.

GRIP CHOICE
When choosing new golf club grips, you have several options to consider, based on factors such as material, texture, size, and design. Here are some common options:
Material Choices
Rubber – These grips are the most common and widely used option. They offer durability, tackiness and a comfortable feel.
Cord – This grip material features a woven fabric or synthetic material that provides enhanced traction and moisture absorption. They are popular among players who prefer a firm grip in all weather conditions.
Composite – This grip option combines rubber with other materials such as rubber compounds or thermoplastic elastomers, to provide a balance of comfort, durability and performance.
Leather – Maybe a little old-fashioned now but leather golf grips offer a traditional look and feel, with a smooth texture that provides excellent feedback and control. They require more maintenance but can offer a premium feel and performance.
Material Texture
Tacky – Grips with a tacky texture provide a secure grip and are well-suited for players who prefer a sticky feel, especially in humid or wet conditions.
Smooth – Grips with a smooth texture offer a comfortable, glove-like feel and are popular among players who prefer a softer touch and minimal texture.
Ribbed – Ribbed grips feature raised ridges or ribs along the surface, to promote consistent hand placement and grip alignment. They can help players maintain a consistent grip pressure and swing tempo.
Size
Standard – A normal sized grip is suitable for the majority of golfers and provides a balanced feel and performance.
Oversize/Jumbo – Oversized grips have a larger diameter than standard grips and are preferred by players with larger hands or those seeking to reduce grip pressure and minimize hand action in the swing.
Undersize – These grips have a smaller diameter than standard grips and are suitable for players with smaller hands or those who prefer a tighter grip feel.
Design
Grips come in a variety of colors to match your personal style or complement your club’s aesthetics. Some grips feature alignment aids such as visual markings or textures, to help players position their hands consistently and align the clubface more accurately at address.
Brands and Models
There are numerous golf grip manufacturers, each offering a wide range of models with different features and characteristics. Popular brands include Golf Pride, Lamkin, Winn, SuperStroke and IOMIC, among others.
Personally, our preferred grip choice is Golf Pride!
In Summary
In the end, when choosing new golf club grips, it’s essential to consider your preferences, playing style and specific needs.
Experimenting with different grip options and seeking advice from a professional club fitter or PGA professional can help you find the grips that best suit your game.
Additionally, replacing your grips regularly, typically every 40-60 rounds of play or at least once a year, can help maintain optimal performance and control.

CLUB HEAD CHOICE
When choosing a new golf club head, whether for a Driver, Woods, Hybrids, Irons, Wedges or Putters, golfers have various options to consider based on their preferences, skill level and playing style.
Here are some key factors we’ll consider during your Custom Build:
Materials
Titanium – Modern titanium golf club heads are lightweight, strong and often used in modern driver heads. They offer excellent strength-to-weight ratio, allowing for larger clubhead sizes and increased forgiveness on off-center hits.
Steel – Traditional steel club heads are commonly used in irons and wedges. They provide a solid feel, durability and consistency in performance. Steel heads are often preferred by better players for their workability and feedback.
Carbon Composite – Carbon composite club heads combine carbon fiber materials with other materials such as titanium or steel, to create lightweight yet strong club heads. They are often used in high-end drivers and fairway woods to optimize weight distribution and enhance forgiveness.
Progressive Cavity Back – With traditional cavity back irons, the clubhead has a hollowed-out cavity behind the clubface which redistributes weight to the perimeter of the clubhead. The Progressive Cavity Back design takes this concept further by varying the depth and shape of the cavity throughout the set of irons. Typically, the longer irons (such as the 3-iron or 4-iron) have larger cavities and more weight distributed towards the perimeter, while the shorter irons (such as the 8-iron or 9-iron) have smaller cavities and more weight concentrated towards the centre of the clubface.
Multi-faced Technology – This refers to the use of multiple materials, design techniques and construction methods to create clubfaces with multiple thicknesses or zones. By strategically varying the thickness and shape of different areas of the clubface, engineers can manipulate the way the face flexes upon impact with the golf ball. This flexing, known as the “trampoline effect,” helps to transfer more energy from the club to the ball, resulting in higher ball speeds and greater distance.
Design & Construction
Cavity Back – These club heads feature a hollowed-out cavity behind the clubface, redistributing weight to the perimeter of the clubhead. This design increases forgiveness and stability on off-center hits, making them suitable for mid to high handicap players.
Blades – Blade or muscle back club heads have a solid, compact design with the majority of the club’s weight concentrated directly behind the clubface. They offer maximum workability and shot control but require precise ball striking and are typically preferred by better players.
Forgiveness
Game Improvement – This type of club head is designed with features such as perimeter weighting, oversized clubfaces and low center of gravity, to maximize forgiveness and distance on mis-hits. They are suitable for beginner to intermediate golfers seeking consistency and ease of use.
Precision – This premium club head offer a balance between forgiveness and workability, catering to more experienced golfers who value shot shaping and trajectory control. They provide a higher degree of feedback and precision but still offer some forgiveness on off-center hits.
Flexibility
Adjustable Weighting – Some club heads feature adjustable weight ports or screws, that allow golfers to customize the club’s center of gravity and ball flight characteristics. This adjustability can help optimize launch angle, spin rates and shot shape, to suit individual preferences.
Hosel Adjustability – Certain drivers and fairway woods offer hosel adjustability, allowing golfers to change loft, lie angle and face angle settings, to fine-tune ball flight and trajectory.
Aesthetics
Finish – Club heads come in various finishes including chrome, satin, black and raw finishes. The choice of finish is often a matter of personal preference and can impact the club’s appearance and durability.
Alignment Features – Some putter heads feature alignment aids such as sight lines, dots or parallel lines, to assist with alignment and aiming at address (currently we do not provide a Putting fitting service).
In Summary
When choosing custom build golf clubs, it’s essential to consider factors such as material, construction, forgiveness, adjustability, aesthetics and brand reputation.
Additionally, seeking advice from an experienced golf clubmaker can help you narrow down your options and find the club heads that best suit your game and preferences.
Here at Custom-Fit Golf, while we are happy to fit you with any recognised brand, our preference is to work with Wishon Club heads.
BUILD ME A CUSTOM BUILT SET OF GOLF CLUBS >
Loft & Lie
When testing golf club loft and lie, several components and processes are involved to ensure accurate measurement and adjustment. Here’s what’s included in testing golf club loft and lie:
Measurement Tools
Testing golf club loft and lie requires specialized measurement tools designed to accurately assess the angles of the clubface (for loft) and the club’s lie angle (the angle between the shaft and the ground when the club is at address).
Lie Angle Board
A lie angle board is a flat board with a series of lines or markings that golfers can place their club on, to measure the lie angle. The board helps identify whether the club’s lie angle needs adjustment to ensure proper alignment at impact.
Lie Angle Tape
Lie angle tape consists of thin, adhesive-backed strips that are placed on the club’s sole before testing. When the club makes contact with the lie angle board, the tape leaves a mark that indicates the club’s lie angle at impact.
Loft & Lie Machine
A loft & lie machine is a specialised piece of equipment used to adjust the loft and lie angles of golf clubs. It allows technicians to bend the club’s hosel to achieve the desired loft and lie angles, based on the golfer’s preferences and fitting requirements.
Fitting Expertise
Testing golf club loft and lie often involves the expertise of a club fitter who can accurately assess the golfer’s swing characteristics, ball flight tendencies and impact position, to determine the optimal loft and lie angles for each club in the golfer’s bag.
Impact Tape
Impact tape may be used during testing to provide additional feedback on how the ball interacts with the clubface at impact. The tape leaves a mark on the clubface, indicating the point of contact and allowing technicians to assess whether the club’s loft and lie angles are influencing ball flight.
Adjustment Recommendations
Based on the testing results and analysis, the fitting expert may provide recommendations for adjusting the loft and lie angles. This allows us to optimize performance, consistency and shot shape. These recommendations may include bending the club’s hosel to achieve the desired angles.
In Summary
Overall, testing golf club loft and lie involves a combination of specialized tools, expertise and analysis, to ensure that the golfer’s clubs are properly configured to match their swing characteristics.

CLUB PERSONALISATION
When it comes to having your new custom-made golf clubs, it can sometimes be nice to have them finished with some form of personalisation.
After all, they have been made especially for you and no other club in the world will match them.
Just like when you have your bespoke car number plate with your name on it, why not do the same with you golf clubs?
Getting items personalised offers several benefits, enhancing both the practical and emotional aspects of ownership. Here are some of the key advantages:
Unique Identity
Personalised items reflect your individuality and unique identity. Whether it’s adding your name, initials, or a custom design, personalisation makes the item distinctively yours, setting it apart from mass-produced alternatives.
Sense of Ownership
Having your new custom build golf clubs personalised, fosters a sense of ownership and attachment. When an item is customised specifically for you, it feels more special, creating a stronger bond between you and your clubs.
Emotional Connection
Personalised items evoke emotions and memories associated with the customisation. They can serve as reminders of special occasions, achievements or relationships, eliciting positive feelings and nostalgia whenever you use or see the item.
Gift Giving
Personalised items make thoughtful and memorable gifts for friends, family members or colleagues. Adding a personal touch demonstrates thoughtfulness and consideration, making the recipient feel valued and appreciated.
Identification and Security
Personalisation can also serve practical purposes such as easily identifying your belongings or enhancing security measures. Items personalised with your name or initials are less likely to be lost or mistaken for someone else’s property.
Enhanced Functionality
Personalisation can extend beyond aesthetic customisation to include functional features, tailored to your preferences or needs. For example, personalised clothing or equipment may be customised for a better fit or specific performance requirements.
Brand Loyalty
Companies that offer personalised products often foster stronger brand loyalty and customer relationships. Personalisation demonstrates a commitment to customer satisfaction and can lead to repeat business and positive word-of-mouth recommendations.
Stand Out in the Crowd
In a world filled with generic products, personalised items help you stand out from the crowd. Whether it’s a monogrammed bag, engraved jewelry or customised tech accessories, personalised items draw attention and make a statement about your style and personality.
In Summary
Overall, getting items personalised for you, enhances their value, meaning and functionality, enriching your overall experience and satisfaction with the product.
Whether for yourself or as a gift for others, personalised items offer a unique and memorable way to express individuality and create a lasting connection
